If you’ve scrolled through social media lately, you’re well aware of the bizarre beauty trends taking over. Unicorn cosmetics? No thanks. Mermaid hair? Not for me. Bow brows? A definite no. When it comes to beauty, there are a lot things I’ve sworn off. However, over the summer while attending a music festival with Sephora, there’s one standout look that caught my eye, quite literally: Cheekbones, eyelids, and lips reflected a rainbow spectrum of colors. The trend, known as holographic makeup, is mesmerizing to look at, even for a grown woman like myself.
“Holographic makeup incorporates multi-chromatic pigments to create a prismatic effect,” explains Sephora Beauty Director Jeffrey English. “Pearl, glitter, or mineral particles are used to reflect different colors as they hit varying points of light on the skin.” Anywhere your bone structure casts a shadow, he continues, the product will shine in one color, and when it hits the light, it will shift to another.
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Sure, it seems a little intimidating. “A full face of holographic makeup may be great for a festival or your next selfie, but it may not feel right at the office,” Sephora Beauty Director David Razzano agrees. The key to pulling it off, he says, is to apply it softly and focus on one feature of your face. For example, if you plan to wear holographic highlighter on your cheeks, consider using a matte foundation to balance it out. Or, isolate the look to your lips or eyelids.
For anyone who loves the sheen of highlighter or gloss, holographic makeup is fun alternative. “The reflective play of light brightens the face and adds a soft wash of color,” Razzano says. And the best part? Every skin tone can enjoy it. It’s about finding the right product for you and learning the best ways to use it, adds English.
Ready to try the trend? As of late, there have been no shortage of holographic products hitting the market. Keep scrolling for product picks straight from the Sephora pros.
Infused with crushed diamond powder and light reflecting pearls, this highlighter is great for cheeks and eyes. Swirl the shades together for a finish that reflects back a full rainbow array of colors, Razzano says.
“I love pairing an iridescent highlighter with a bit of blush,” says Sephora Beauty Director Myiesha Sewell. “This palette pairs three blushes with three transformers to make the look really easy to achieve. You can layer or mix the colors together to achieve something that is super subtle or something that’s really daring.”
“I love a good iridescent eye, and Pat McGrath is my go-to — she does color-shifting pigments like no one else,” says Sewell. “The four shades on the right-hand side of her Mothership palettes are all glittery color shifters that are best used wet for the most intense payoff; if you want a subtle glow, just swipe it on your lids with your fingers.”