Khloe Kardashian Went Platinum Blonde For Winter

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There’s this idea that as soon as the leaves begin to fall, it’s time to trade in your highlighted hair for something richer, warmer, darker. But Khloe Kardashian is here to remind us that rules, especially those related to beauty standards, are meant to be broken. The reality star just debuted a platinum blonde hair makeover on social media, and it’s by far her blondest, brightest look yet.

On Monday, Khloe posted a series of Instagram Story videos and selfies alongside her seven-month-old daughter, True, revealing the dramatic change. “That’s how I feel with this new hair,” she said in one of the videos, referring to the diamond filter shining over the screen. So, it’s safe to say she’s feeling her new look.

khloe kardashian

Khloe, who like her sisters is a natural brunette, is known to switch up her hairstyles often. She’s been almost every shade on the spectrum, from dark chocolate to chestnut red to beachy blonde, and she’s even credited in part for putting ombré hair color on the map. But this is a totally new look, courtesy of her longtime colorist Tracey Cunnigham, who took to Instagram to explain the lengthy process (so, no, it’s not a wig.)

To ice over Khloe’s signature “bronde” strands, the celebrity hairstylist first had to highlight all of the brown in her hair. She then highlighted all of the blonde, leaving a little of the darker root. (Cunningham has previously revealed that the reason Khloe’s hair always looks so great is because she doesn’t lift the base color; she does a full head of highlights instead.) She finished with a blue drop gloss, applying it all over to neutralize any orange tones in the hair color.

There you have it! Watch the cute clip of Khloe and True below.