This week, McDonald’s is celebrating the 50th anniversary of its beloved Big Mac. And while everyone is heading to the burger joint in hopes of getting their hands on a MacCoin, which can be traded in for a free Big Mac, celebrity makeup artist Katie Jane Hughes is celebrating in a far more creative way. She recently shared a makeup look inspired by the fast food chain, with colorways meant to resemble its famous arch. (Fun fact: restaurants often use this color combination for its psychological effect — red is thought to trigger appetite and hunger while yellow evokes happiness.)
“Just out here waiting for @mcdonalds to sponsor me!” Hughes wrote on Instagram. “All jokes aside I do feel pretty great in this makeup.” We have to agree. She looks stunning, and the unexpected color combination is surprisingly pretty. The mustard-inspired shadow makes her blue eyes pop and the ketchup-red lip is striking against her fair complexion.
“One of my favorite things to do with makeup is match colors that don’t obviously go together,” Hughes told POPSUGAR. “I really love putting pink and red together, as blush and eye shadow.” Apparently, she was inspired to add yellow to the mix after seeing the shade worn as blush.
When she finished, Hughes shared her look with a friend, who claimed it had “Big Mac Energy” (clearly inspired by the concept of BDE), and a hashtag was born. Women from all over have since been sharing their #bigmacenergy on social media. Check out more McDonald’s-inspired makeup below.