As if we needed another reason to spend our salaries at Sephora, earlier this week, the beauty retailer introduced an in-store facial that resembles something you would get from a fancy spa. The exclusive skin care treatment, which was developed in partnership with HydraFacial, is designed to deeply exfoliate and hydrate in under 30 minutes so customers leave with an instant glow. And get this: The facial is free with any $75 skin care purchase. (Challenge accepted.)
“The Sephora PERK Hydrating Facial is our first in-store spa grade treatment, powered by our own talented consultants who celebrate beauty each day with our clients,” Priya Venkatesh, Vice President of Merchandising for Sephora, said in a statement.
I had the opportunity experience the service myself last week and can confirm that my skin was, in fact, refreshed and radiant. The best part? The process was convenient and chill — no uptight atmosphere or judge-y aesthetician. To start, a specially-trained Sephora consultant cleansed my skin while we chatted about my biggest skin concerns (which, btw, are an oily t-zone that’s prone to blackheads, dry cheeks, and a chin that likes to break out like a teenager around my cycle). He then used Sephora’s Moisture Meter to measure my moisture levels, confirming what I already knew about my skin type.
Next, he began the two-step PERK service: A special suction device is rolled over skin, targeting any areas of concern (in my case, the entire face). The device exfoliates – sucking out dead skin cells, dirt, makeup residue, and oil from your pores like a vacuum – while simultaneously delivering a serum-like solution that hydrates, brightens, and plumps. At the end of the treatment, you’re left with a jar of the goo that was drawn out from your skin. You know that feeling you get after removing a pore strip? This was tenfold. Strangely satisfying.
To complete the treatment, the consultant applies an eye cream and moisturizer based on your skin type and recommends a few products he/she thinks would benefit your skin. My consultant suggested a lot of products I already love, so as a beauty editor, I feel confident that these people know what they’re talking about.
It’s no secret that the way we shop is changing, but according to a survey by Pew Research Center, 64 percent of American adults still prefer to shop in physical stores, and 78 percent think it is important to try out the product in person. So, it only makes sense that big beauty retailers like Sephora are providing customers with news ways of learning about and testing the products they sell in store.
“All of our services are developed to enhance, demystify or personalize our clients’ experience with beauty,” Venkatesh said. “By introducing our clients to the right products, based on their own unique skincare concerns and enhanced with a personalized service, we’re able to create an emotional connection, build their trust and celebrate the results with them in one comprehensive offering.”
Those in the know are aware that the retailer also offers custom makeovers, mini facials (think a double cleanse or moisturizing mask), ColorIQ (smart technology that scans your skin before recommending scientifically-precise product shades), and free beauty classes where you learn how to recreate trendy looks – not to mention their points system, which offers major perks, and must-shop sales.
If you’re looking for a fast facial that delivers on its promise, I would definitely recommend booking an appointment (walk-ins work, too) for the new Sephora PERK Hydrating Facial. The 30-minute treatment is now available at over 100 stores in the U.S.