Kim Kardashian West channeled her inner sparkly diva and doused herself in glitter for the release of her new KKW Beauty product line, which includes a variety of highlighters and glosses, and is fittingly dubbed “Ultralight Beams.”
In preparation for its official launch on December 1, Kim (and Kris, obviously) have been working hard to hype the products on a variety of platforms—despite the fact that KK could easily make millions off the line even if all she did was post to her own social media (she’s been teasing the collection on Instagram since Monday, of course). After all, her KKW Fragrance made $10 million in a single day, according to Glamour, and her contour kit sold out within three hours of its release, generating more than $14.4 million in sales. So yeah, there’s no doubt people are going to cash in on the opportunity to glow like Kim.
In addition to her recent appearances on Ellen and James Corden, and that infamous interview with Jennifer Lawrence on Jimmy Kimmel Live, the mom of two decided to get naked, play with glitter and have a photoshoot. Which, honestly, sounds like the most fun day ever.
While details about the release have been kept pretty tightly under wraps, we do know the forthcoming kit includes five glitter lip glosses and five coordinating loose shimmer pigment powders in five metallic colorways (silver, gold, rose gold, copper, and bronze).