As consumers have become more concerned about animal welfare issues, the Physicians Committee for Responsible Medicine reports that demand for cruelty-free cosmetics and personal care products has skyrocketed. According to the organization, over 72 percent of Americans oppose animal testing, and the options for cruelty-free skin care, hair care, and makeup have grown considerably as a result. But that’s not all. As brands have started to reconsider their environmental footprint, we’ve also seen an increase in products attached to charitable causes involving our furry friends. Dawn is likely the first to come to mind, as they’ve worked to rescue animals affected by oil pollution for over 30 years, but many other big beauty brands including LUSH and The Body Shop support similar initiatives.
The latest to join the cause is Wet n Wild. The cruelty-free cosmetics company, known for its affordable and accessible products, has partnered with Appalachian Wildlife to help rehabilitate animals through the Wands for Wildlife program. The non-profit organization, based in North Carolina, uses old mascara wands to comb through the fur and feathers of orphaned or injured animals to remove potentially harmful fly eggs and larva. Apparently, because the bristles are packed so tight, mascara wands make great brushes for tiny little creatures like bunnies and birds. BRB, swooning…
Here’s how you can help: Wash your old mascara wands in warm water to remove any residual product, let dry completely, and then send them off. Wet n Wild will send out pre-paid postage envelopes so you can ship your wands at no cost. In addition to the partnership, Wet n Wild will donate $1 from each sale of their new Lash Renegade Mascara ($6) to the wildlife rehabilitation network. They hope to raise $10,000 by the end of August. There’s real power in how we choose to spend our money, and this is an eye-opening (get it?) cause we can get behind.