Drawing around 100 million spectators a year, if not more, the Super Bowl has two types of viewers: fans of the game and fans of the commercials. That’s why companies shell out millions to secure their spots with funny and/or touching television ads that are meant to make an impression. And this year’s placements are shaping up to be some of the most entertaining and memorable ever. Big brands, like Pepsi Co. and Amazon, are back with a host of celebrity cameos, while others, including Budweiser, Stella Artois, and Toyota, chose to send a message. There are plenty of rookies to watch, too. Below, a pre-game list of the 2019 Super Bowl commercials you don’t want to miss. Post up next to the snacks and enjoy.
Steve Carell, Cardi B, and Lil Jon team up to take on restaurants who ask if it’s “Okay” to serve Pepsi instead of Coke. Pepsi is more than okay, says Carell, with help from Cardi and Lil Jon’s trademark versions (“Okurrr” and “OH-KAY”).
Try not to dance during this Doritos commercial starring the Backstreet Boys and Chance the Rapper. To advertise the brand’s new Flamin’ Hot Nacho flavor, the unexpected duo remixes “I Want It That Way,” and it does not disappoint. #NowItsHot.
Sarah Jessica Parker revives her iconic role as Carrie Bradshaw, choosing a Stella Artois over her signature Cosmo. Watch through the end for a cameo by Jeff Bridges of the The Big Lebowski. “Change is good,” he says, referring to the brand’s “Pour It Forward” campaign. For every Stella purchased from now until March 31, the brand will donate a month of access to clean water to someone living without it.
The MVP of Super Bowl commercials is back with the Clydesdale horses, but this time they swapped out the beloved golden retrievers for a dalmatian. A nod to the fact that the beer company claims to use renewable energy to power all of its breweries, the horses are pulling the beer wagon through a field full of electric windmills as Bob Dylan’s protest anthem, “Blowin’ in the Wind,” plays in the background.
This feel-good ad follows the inspirational story of young gamers, illustrating Microsoft’s commitment to building accessible technology that levels the playing field and creates opportunity for all.
Serena Williams stars in Bumble’s first-ever Super Bowl spot, which is themed “The Ball Is in Her Court,” hoping to encourage women to make the first move. “We have the opportunity to take the first step,” says Williams, “Is it in life? Is it in relationships? Is it in career? It’s in your court.”
Sarah Jessica Parker stars is this short thriller titled Killer Skin. Get it?
The frozen food company makes its Super Bowl debut with an innuendo-filled ad. “My boyfriend has an addition,” the actress starts. “His addiction has turned him into a three-minute man.” LOL. Note that on the day of the game, the spot will be censored.
Michael C. Hall makes his musical debut in this Skittles Commercial, described as “The Broadway Musical, 2019’s biggest ad that won’t appear on the Big Game.” Apparently, this is an actual musical.
Experience ASMR, aka a sensory response characterized by a tingling sensation, courtesy of Zoë Kravitz. The spot is meant to be a “disruptive quiet” during the excitement of the game.
In a female empowerment play, Toyota introduces the new RAV4 Hybrid while highlighting the badass Toni Harris, the first female football player who does not play a specialist position like kicker to be offered football college scholarships.
Avocados From Mexico
Kristin Chenoweth hosts a “Human Canine Show,” where dogs train their humans to compete for the ultimate prize: Avocados From Mexico. Weird? Yes, but we can’t look away.
Mr. Peanut races to make sure Alex Rodriguez doesn’t eat chips during the game. He’s on a no-carb diet, remember?
Christina Applegate loses her cool on some M&M characters in the backseat for this ad pushing M&M’s chocolate bars.
This spot for Amazon, featuring a star-studded cast, shows some of the ways Alexa can go wrong. Alexa in the hot tub? Not good.