On Tuesday, Gwyneth Paltrow’s lifestyle company, Goop, settled a $145,000 lawsuit with California prosecutors over allegations that the company made unsupported medical claims about its Jade Eggs and Rose Quartz Eggs, among other “wellness” products.
In case you are unaware, the stone eggs (or "yoni eggs") are meant to be inserted into the vagina and supposedly “increase chi, orgasms, vaginal muscle tone, hormonal balance, and feminine energy in general.” One article on the website went as far as to say, “people are more attracted to you when you’re carrying a jade egg.” With the slew of bogus vaginal care products and practices we are being sold daily, these have to be the worst. But despite criticism from medical professionals who agree these claims are biologically impossible, many even calling the use dangerous, the vaginal eggs continue to sell out online.
The consumer protection lawsuit, which was filed by Santa Clara County District Attorney Jeff Rosen and nine other state prosecutors, was based on the medical claims for Goop’s Jade Egg, Rose Quartz Egg, and Inner Judge Flower Essence Blend (which is said to prevent depression…yeah, okay), none of which were supported by reliable science. Goop Inc. has agreed to pay $145,000 in civil penalties and offer full refunds to consumers that bought any of the three items between Jan. 12 and Aug. 31, 2017.
“The health and money of Santa Clara County residents should never be put at risk by misleading advertising,” D.A. Rosen said in a statement. “We will vigilantly protect consumers against companies that promise health benefits without the support of good science…or any science.”
According to The Cut, the lawsuit comes after an investigation by Truth in Advertising, an independent organization dedicated to protecting consumers against deceptive marketing. “TINA.org has catalogued a sampling of more than 50 instances in which the company claims, either expressly or implicitly, that its products – or third-party products that it promotes – can treat, cure, prevent, alleviate the symptoms of, or reduce the risk of developing a number of ailments, ranging from depression, anxiety, and insomnia, to infertility, uterine prolapse, and arthritis, just to name a few,” the nonprofit wrote in a letter to California district attorneys last year.
Though Goop Inc. can no longer advertise any medical claims for these products, as a result of the settlement, the $66 Jade Eggs are still available online. In the future, the company will be required to get scientific proof for products before claiming their health benefits, which, you know, sounds reasonable.
“Goop provides a forum for practitioners to present their views and experiences with various products like the jade egg. The law, though, sometimes views statements like this as advertising claims, which are subject to various legal requirements,” Erica Moore, Goop’s chief financial officer, said in a statement, though still denying any wrongdoing.