Juicy Couture Isn’t Just Back, It’s Also Coming To Your TV

Photo: Petra Collins/Urban Outfitters

Just in case you had any lingering questions about whether or not Juicy Couture is truly back, allow this news to quell them: a TV show based on Juicy founders' Pamela Skaist-Levy and Gela Nash-Taylor's 2014 memoir, The Glitter Plan, is currently in development. That's right, Juicy is coming not just to Urban Outfitters and to the rear ends of cool girls like Petra Collins, Tinashe, and Atlanta de Cadenet, but also to a television near you. Brace yourself.

But wait, there's more: Juicy Stories will be produced by Sex and the City alums Michael Patrick King and Amy B. Harris. That's a lot of nostalgia in one place, no? Well, get ready, because E! has already committed to airing the pilot.

Photo: Splash News

According to Deadline, the show will stay consistent with Skaist-Levy and Nash-Taylor's actual story, following two women in their 20s who turn a $200 tracksuit into a billion-dollar business (is anyone else getting serious Girlboss vibes from this premise?). It will transport audiences to L.A. of the late '90s, a pre-social media wonderland of wild nights and celebrity sightings. Oh, and it will also be narrated by Skaist-Levy and Nash-Taylor themselves.

As i-D notes, the book the whole thing is based on has some hilarious reviews on Goodreads (apparently it vacillates between first and third person and is “basically a bragfest”), but it does seem like the kind of thing that might be more suited for TV, anyway. And since King, who also produced The Carrie Diaries, is involved, you know the throwback fashion will be next level.