There’s a lot to admire about Khloe Kardashian’s body transformation, but the fact that she continues to promote meal-replacement products on Instagram is very disappointing. On Tuesday, the reality star shared a photo of herself posing in front of a mirror, wearing low-cut jeans and a sexy bra. There’s no denying she looks good, especially considering the new mom gave birth less than a year ago, but keep scrolling and you’ll learn that this is a sponsored post for Flat Tummy Co. meal-replacement shakes.
"Loving how my tummy looks right now you guys!" she wrote in the caption. "I brought @flattummyco’s meal replacement shakes into my routine about 2 weeks ago, and the progress is undeniable ✨ P.S the shakes are 20% off today and you can get Flat Tummy Tea at a really good deal too. Go check it out!"
Meal-replacement shakes are designed to facilitate rapid weight loss and have been criticized by doctors and nutritionists for lacking the vitamins and nutrients needed in a healthy diet. The idea is that you replace your regular meals with the powdered shakes, which only have 130 calories btw, to encourage an energy deficient that forces your body to burn fat for fuel. Obviously, this is not a healthy way to lose weight, and people are pissed off that Khloe continues to promote it. The comment section on this particular post is full of fans calling out how absurdly unrealistic the idea is.
“Please stop promoting this we know it's not how you got your amazing figure it's so damaging to young girls," wrote one upset follower.
But perhaps the most pressing comment comes from Jameela Jamil, who has not been shy about societal issues surrounding women and body image, especially when it comes to celebrities promoting an unhealthy standards. The actress/activist replied to Khloe’s post with a lengthy comment calling her “irresponsible.”
Jamil wrote: "If you're too irresponsible to: a) own up to the fact that you have a personal trainer, nutritionist, probable chef, and a surgeon to achieve your aesthetic, rather than this laxative product...And b) tell them the side effects of this NON-FDA approved product, that most doctors are saying [isn 't] healthy. Side effects such as: Possible Flat Tummy Tea side effects are cramping, stomach pains, diarrhea and dehydration... Then I guess I have to. It's incredibly awful that this industry bullied you until you became this fixated on your appearance. That's the media's fault. But now please don't put that back into the world, and hurt other girls, the way you have been hurt. You're a smart woman. Be smarter than this."
Khloe has yet to respond to the backlash, but hopefully she does so with some transparency. It's no secret that celebrities and influencers are paid big bucks for these ads -- Flat Tummy Co. reportedly pays upwards of $200,000 per sponsored post -- and they should take some responsibility for the consequences of spreading such unrealistic body expectations.