It’s Official: Kylie Jenner has become the youngest “self-made” billionaire of all time, according to Forbes. At 21 years old, the makeup mogul achieved this status two years sooner than Mark Zuckerberg, the previous titleholder, who hit the milestone at age 23. And, believe it or not, she is also richer than any of her sisters, including Kim Kardashian, and her momager, Kris Jenner.
Regardless of how you feel about the famous family, this is a pretty impressive accomplishment – one that isn’t all that shocking either. When Jenner made the cover of Forbes in November, her calculated net worth was $900 million, thanks mostly to Kylie Cosmetics. But the she also earns money from reality TV programs, her paid app, the Kendall and Kylie Clothing collection, a book series, and partnerships with brands like Adidas and Topshop
“Welcome to the era of extreme fame leverage,” the cover read.
There is no denying the popularity of Kylie Cosmetics, as the products usually sell out online in under a minute. In 2018, after an exclusive distribution deal with Ulta, the company’s revenue climbed 9 percent to an estimated $360 million, noted Forbes, catapulting her to the 10-figure fortune. “I popped up at a few stores, I did my usual social media — I did what I usually do, and it just worked,” Jenner said.
With 175 million-plus who follow her across social media channels like Instagram, Twitter, and Snapchat, Jenner is quick to admit this advantage: “It’s the power of social media,” she said. “I had such a strong reach before I was able to start anything.”
Sure, as the youngest sister, she likely leveraged her family name and fame, but Jenner is defending her title: “The self-made thing is true,” she told Paper last month. "My parents told me I needed to make my own money, it's time to learn how to save and spend your own money, stuff like that. What I'm trying to say is I did have a platform, but none of my money is inherited."
Jenner says that she plans to work on Kylie Cosmetics "forever" and then pass it down to her daughter, Stormi.