You Won’t Believe How Much It Costs To Rent A Float In Macy’s Thanksgiving Day Parade

Photo: Splash News

Watching the Macy’s Thanksgiving Day Parade is a beloved tradition of many, but have you ever wondered how much corporations have to shell out to sponsor your favorite inflatable friend? Turns out, a whole lot. According to CBS, companies wishing to enter a new balloon into the parade have to cough up $190,000, about $100,000 of which just goes to constructing it. After that initial cost, they pay Macy’s about $90,000 annually to get their float in the parade lineup. Those fancy floats, like the one Santa sits on and Gwen Stefani pre-taped her performance from, will set you back even more. Like, up to $2.6 million.

If those numbers seem insane (and they definitely do!), consider the fact that the parade costs between $11.6 million and $13.4 million a year to produce, including property taxes, supplies, staff salaries, and a whole lot of helium. In fact, the biggest balloons can cost as much as $510,000 to fill.

But with over 50 million viewers annually (for perspective, that’s way more than Game 2 of the 2017 World Series but slightly less than the final presidential debate in 2016), companies apparently feel the family-friendly PR is worth the massive cost. After all, if you can make a child smile with your SpongeBob SquarePants balloon, you can probably convince their parents to buy something from you, right? Definitely.

Instagram Feed Instagram Feed Instagram Feed Instagram Feed Instagram Feed Instagram Feed

Newsletter Signup

Sign up for our newsletter