Photo: c/o Berlei
In honor of Breast Cancer Awareness Month, which starts today, Serena Williams is using her voice in an unexpected way. As part of a breast health reminder with Berlei, the tennis legend has recorded a version of the Divinyls hit “I Touch Myself.” In the video, which she posted to her Instagram, Williams sings the song topless while holding her breasts. And while her voice is amazing, it’s the message she wants you to hear.
“This Breast Cancer Awareness Month I’ve recorded a version of The Divinyls global hit ‘I Touch Myself’ to remind women to self-check regularly,” she wrote on Instagram. “Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key - it saves so many lives. I just hope this helps to remind women of that.”
According to the American Cancer Society, the survival rates are significantly better for women with earlier stage cancers, and the 5-year relative survival rate for women with stage 0 or stage I breast cancer is close to 100 percent. Early detection is critical, and examining your breasts and armpit area for lumps is one of the best ways to find a breast cancer early on, when it's more likely to be treated successfully. Williams says the music video is intended to remind women to put their health first and self-check.
The campaign is part of the I Touch Myself Project, which was created in 2014 as a tribute to Divinyls lead singer Chrissy Amphlett. The singer-songwriter passed away from breast cancer in 2013. Berlei, an Australian bra brand, will also release a limited edition snakeskin bra, with 100 percent of profits benefitting Breast Cancer Network Australia.