4 Tress Tips for Longer-Lasting Hair Color



If you took a peek at my Instagram over the weekend, you saw that my strands underwent the Jared Leto treatment, but with a twist. Colorist Aura Friedman, the woman behind Molly Sims’s transformation from blonde bombshell to radiant redhead, gave me an oxblood ombré that I’ve fallen head over heels for. With loads of ladies switching their strand shade as well (candy colors included), I turned to the colorist for a few tips to make my new hair hue last. Here’s what you should keep in mind if you opt for a color change:

Wind Down the Washing – Water is one of the biggest threats to vibrant color–as your follicles open up to receive moisture, the dye also washes out. It's recommended that you don't shampoo your strands more than once a week, but if you simply can't hold out that long, Friedman recommends using Nexxus’s Color Assure Primer prior to washing “to seal in the color vibrancy and seal out the damaging effects of water.” Another option? Dry shampoo.

Protect Your Pigment – Along with keeping your dyed ‘do primed against waterlog, surfactants and sulfates from shampoos can strip the color you worked so hard to achieve. Stick to color protecting shampoo and conditioner combos like the brand Color Assure line to gently cleanse and condition.

Mask In Moisture – Masking can not only revive damaged tresses, but also moisturize to help your hair better retain pigment. Friedman favors the brand’s Humectress Deep Conditioning Treatment once a week, but those with blonde ambitions should also add Nexxus’s Emergencée Conditioning Treatment to strengthen strands. “Platinum blonde or anything like that you need protein once a month to every two weeks,” she advised. “If you do it too often it makes your hair brittle.”

Stop the Shade Zap – Heat styling can also fade the color of your coif if you’re not careful. Heat protectants like the Color Assure Glossing Tonic provides a barrier between the styling tools and your strands to reduce damage. “Any product you put on your hair before you dry can protect your hair from heat. The product is what gets the heat first, so it’s coating the hair with a protective layer,” Friedman explained.