A New Home for the Who What Wear Team


Katherine Power and Hillary Kerr originally planted their web seeds in the fashion space, quickly gaining a following for Who What Wear before launching a beauty division of the site. Now they're adding to their portfolio by transitioning into the interior space, and launching a home design website, called Domaine Home!

Power Tweeted about the news, sharing an Instagram photo of the site's landing page and saying, “BIG NEWS from our company: We are launching a home decor site in early 2013 www.DomaineHome.com.” The site is set to feature a look into celebrity homes while focusing on inspirational images, DIY ideas, and entertaining tips, while providing a shopping experience.

If the site's pre-existing Pinterest page is any indication of what's to come editorially, we know we'll be spending tons of time perusing for ideas our own interiors!