A Return to Couture for Viktor & Rolf
Couture is nothing new to Viktor & Rolf, as the design duo staged five shows during their 20 year history. However, after a break lasting 13 years, it seems the creatives are ready to return to the haute couture world!
In celebration of their 20th anniversary in fashion, Viktor Horsting and Rolf Snoeren have officially announced their return with a show that will focus on the poetic and artistic dimension of fashion. “Returning to couture now, on our 20th anniversary, feels like coming full circle,” said Horsting.
Even though they were focused on ready to wear designs during the majority of their time in the fashion industry, select couture pieces would regularly make it down the runway during their shows each season. “At a certain point, we started to get the feeling that we would like to separate these messages more, because there was a feeling as if we were trying to communicate two messages in the same show, and for us it didn’t really work anymore,” he added.
The return to couture comes as part of their overall strategy for the 21st century, which is centered in building a luxury brand. As it turns out, Victor & Rolf are also searching for a premiere retail destination in Paris, though a specific location has yet to be found.