The clip features front row fixtures, fashionistas, and even French poodles gearing up for a first look at Elbaz’s efforts for the beauty brand. Fashion fans from around the world watch from their mobile devices as each of the mascara iterations makes their way down the runway and then share their excitement across their social platforms.
As for the show-stopping finale? A bride in a blinking, winking dress tosses a rose into the audience before bursting into a flurry of petals to reveal the mascara tubes themselves and an animated Elbaz takes his bow. Oooh la la!
Check out the video below: