Alexa Chung is L’Oreal Professionnel’s New Muse


Alexa Chung is proving that she's more than worth it! In addition to campaigns with Madewell and the French label Maje as well as her day job of being an enviable fashionista, she has just added L'Oréal ambassador to her ever-expending resume.

She is the first ambassador of INOA, L'Oréal's Professionnel's new hair color product line, ELLE reports. The in-salon hair color line boasts an ammonia-free formula that respects the naturally protective outer layer of the hair shaft and provides six weeks of intense hydration and nutrition so the color lasts.

As part of her duties, she and her gorgeous tresses will be featured in the line's upcoming print ads for the new mocha shades in April but may expand further later on.

Oh, it's great to be Ms. Chung, wouldn't you say?