Alexa Chung is the New Face of Longchamp


The celebration continues at Longchamp and Alexa Chung is still on board for the party. The French leather goods brand’s most iconic bag, Le Pliage, turns 20 and the British model is starring the anniversary campaign. This time around (she also starred in Longchamp’s spring 2014 campaign that was shot in Saint Tropez), Chung poses with a Le Pliage Heritage bag, which is a new, more structured version of the classic tote. Shot by Max Vadakul at the Château des Ormes in France, Longchamp's print ads will have a counterpart: an Alice in Wonderland-inspired short film directed by Jean-François Julian.

Oh, but did we mention the puppy? Chung’s Jack Russell costar all but steals the spotlight away from both her and the bag, but we can definitely appreciate all parts of the campaign equally. We just hope he’ll make an encore appearance in the film, which will be released on September 9.