All Saints Marches into New York Fashion Week


One thing is for sure, when AllSaints marches into New York Fashion Week, we want to be in that number.

The British retailer is holding its very first presentation during NYFW on Sunday, September 8th and Monday, September 9th when their spring/summer 2014 collection will be displayed.

The presentation will “disrupt the format of the traditional fashion show and integrate product, digital, and music” in an “interesting and immersive way,” Vogue UK said of the presentation’s description on the invite.

The presentation is the latest effort to expand the brand’s horizons, first by launching a film production department that will commission young filmmakers for special projects and work on in-house content like “music, style, and street documentaries to cutting-edge moving installations,” you know, just the sort of thing we hope to see incorporated into their presentation.