Barneys New York and Disney Craft a High-Fashion Electric Holiday
Mickey, Minnie, Goofy, and Daisy are getting a high-fashion makeover this holiday season. The Walt Disney Co. collaborated with Barneys New York to include the classic cast of characters dressed by some of the world's biggest designers for the retailer's holiday campaign, Electric Holiday. According to Women’s Wear Daily, it is a play off of the animation company’s famous electrical parade in the form of a 3D electric light show. The window displays will also run a short film centering on Minnie’s fantasy of attending the shows in Paris, transforming the beloved characters into runway models – and all with a score from Academy Award-winning composer Michael Giacchino.
The store worked closely with the studio’s animators to ensure the cartoons’ restyling remained authentic to all of fashion’s idiosyncrasies, even animating 23 of fashion’s biggest forces like WWD’s Bridget Foley in the special Disney style. From to the designer clothes the Disney troupe would don, to the backstage area of a show, to the way the characters would walk the runway; no detail was left to chance. For the festivities, Minnie will wear Alber Elbaz for Lanvin, Mickey by Nicolas Ghesquière for Balenciaga, Daisy Duck in Dolce & Gabbana, Snow White by Peter Copping for Nina Ricci, Princess Tiana in Proenza Schouler, and Cruella de Vil by Rick Owens.
“What is really important in the film is getting all of the details of how that world works,” Barneys Creative Director, Dennis Freedman told the publication. “That was the real challenge and involved a whole education process.”
This isn’t the first time the characters have undergone a fashionable revamp, as Minnie will be the focus of a project with several London designers, including Giles Deacon, Michael van der Ham, and Richard Nicoll while Cruella was among the baddies chosen for the Disney Villains Designer Collection.
As part of the holiday revelries, Barneys will offer an exclusive collection for the campaign with Vinylmation figures designed by Diane von Furstenberg and Paul Smith; Mickey Mouse ears by Rag & Bone and L’Wren Scott; and stocking stuffers like ornaments, children’s toys, and candy. As the season gets closer, a charity will be revealed that will benefit from 25% of the sales of the limited edition products. With these iconic characters, Barneys is bound to top last year’s fan-favorite Lady Gaga’s Workshop!