BCBGMaxAzria is once again lending a hand in the fight against breast cancer. For the fifth year in a row, the venerable brand is continuing its partnership with ClearVision Optical and the Susan G. Komen for the Cure Foundation to create limited edition sunglasses labeled "Strength." A portion of the proceeds will be donated to the nonprofit in order to support breast cancer research and awareness with a guaranteed minimum donation of $25,000. The sunglasses are available in black with a pink interior or in plum with a pale pink interior and feature the foundation’s ribbon and the message of “strength."
Max Azria is thrilled to help make a difference. “We’re passionate about raising awareness for this cause and hope that our efforts bring us another step closer to finding a cure for breast cancer,” he said.
The sunglasses will be available for $89.98 from now through August 2012 at select optical retailers and CVOptical.com.