Beauty Buzz: Audrina Partridge Pumps Up the Purple, JinSoon Has It In the Bag, and Demi Lovato Starts #NoMakeupMonday

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Lauren Conradpsyched everyone out last year when she allegedly dyed her hair purple, but Audrina Patridge has taken the plunge for real. She shared the entire process on her blog, giving her Instagram followers a preview with a snap of her wearing a Mohawk of foils. As she explained, “I have been wanting to do something fun and different with my hair, I decided to go all out!:) I love the new 2015 silver/ pastel color trend… so we went for it!” We’re booking an appointment with our colorist ASAP! [People]

JinSoon has Tila March bags on the brains for Spring 2015. The mani maven partnered with the brand to create a collection of cute, clear carryalls with yellow, pink, orange, green, and more that draw from Tila March’s signature Zelig design. Tamara Taichman, founder of Tila March, even crafted a the Jin Vanity Case to hold the polishes that mimic the trims. As she explained, “Varnish is more than a beauty product; today, it’s perceived as an indispensible accessory in a woman’s wardrobe.” [WWD]

Demi Lovato is giving her face a break. The body-positive chanteuse shared a snap of herself sans makeup, encouraging her fans to follow suit and embrace their natural beauty. “Let's start a new Twitter/Instagram trend: #NoMakeupMonday... Why? Cause we deserve to show the world our beauty and our confidence!” she captioned the shot. Though she’s not the first to do so, as Kylie Jennerjust shared a snap of her own on Sunday, but this could be a campaign we can certainly get behind. [The Huffington Post]

We dreamed of meeting and even becoming the people behind the names of our favorite makeup and name shades, but as it turns out, it’s not as easy as it seems. UCB Comedy gave beauty buffs insight into just how much thought goes into creating the names we adore, and the results are hilarious! [The Cut]

A gel manicure can provide long lasting shine for up to two weeks, but taking off the lacquer is another story entirely. You can now say goodbye to the soaking and scraping ritual that ruin your nails with SensatioNail’s new Nail Shields. It works similar to a nail sticker to protect your natural nail and make it a breeze to switch shades with just a peel. We’re planning on stocking up when it hits shelves in March, as this game changer is sure to sell out fast. [Glam Inbox]

We’ve been big fans of Artis’s elegant makeup brushes for a while now, but the brand has a new, chic collection we’re dying to get our hands on. Artis partnered with Neiman Marcus to introduce it new Fluenta collection that wraps the collection in black lacquer in lieu of its previous white rubber of the ergonomic brushes. We won’t have to wait long as the retailer will release the makeup must haves as part of its tools event that runs from January 14-January 21 before its full release in February. Who’s lining up with us? [Glam Inbox]