Beauty Buzz: Hannah Bronfman Puts Her App to the Test, Try a Lobster Tail, and L’Oreal Levels The Playing Field

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Last-minute party plans are no match for Hannah Bronfman and Beautified. The founder had John Ostrovsky (aka The Fat Jew) test drive the app by transforming from a couch potato to a primped up party girl in a new video. The clip features Ostrovsky nabbing a mani/pedi with Theophilus London and grabbing a wax before Leandra Medine – all booked on the fly. [Beautified]

Braids were a summertime staple, but you can now consider the fishtail fried. Stylist Mario Russo has crafted a new item that you have to try: the Lobster Tail. It takes a spritz of texture spray and a few twists to get it right, but the results are sure to cause a double take at all of your Labor Day weekend soirees. [Bella Sugar]

While ladies are still breaking boundaries for gender equality, L’Oreal is lending a hand. It’s become the first U.S. company to be certified with the Economic Dividends for Gender Equality global standard for the workplace. The beauty brand spent six months taking a hard look at every aspect of their company to create “a company culture where both men and women can thrive.” [WWD]

Where there’s smoke, there’s fire, and when it comes to Kate Upton, that’s no surprise! The mega model smolders in her ads for Bobbi Brown’s new Smokey Nudes collection of neutrals in a range to textures. She said, “It’s sexy, classic, and it brings out the blue in my eyes. It’s a bold statement, so I don’t have to do much to the rest of my look.” Consider your date-night look locked in! [Style

Cleansing powder has become the new skincare du jour. The finely milled suds, usually made with plants extracts and pulverized minerals, turn into an effective exfoliating cleanser when mixed with water. Though formulated for sensitive skin, we’re sure everyone going to snap one up regardless of skin type. [Telegraph]

Speaking of skincare, Restorsea is streamlining its consultation process with a brand new app. Called MyRestorsea, it allows women to upload an image of themselves and get a peek into the future to see what their skin could look like with the brand’s hero products. It also creates a skincare profile to monitor progress and document the skincare care saviors currently in rotation. Plus, you can even reach out to founder Patti Pao for a personal consultation with just a tap of the app! [Glam Inbox]