Beauty Buzz: Kate Bosworth Bobs in 2015, Men Rock Rainbow Manes, and Almay’s All-American Appeal

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"New Year, new hair" seems to be Kate Bosworth’s motto for 2015, as the star has chopped her locks! The star debuted the prior to the New York screening of Still Alice on Tuesday. Harry Josh lopped off the star’s locks for her upcoming role in 90 Minutes in Heaven, but the looks follows the fresh cuts from Alexa Chung and Rosie Huntington-Whiteley. Will the bob dominate once again as the cut of the year? [Vogue]

Technicolor tresses were a big celebrity hair trend in 2014, but it looks like the guys are hopping on the bandwagon as well. From fresh green facial hair to head to chin ombré looks and even a rainbow beard, there are endless options for dye-happy dapper dudes. Just be sure to steer clear of the skin, guys; it’s hard to scrub off. [Buzzfeed]

Almay is celebrating its American roots in style its latest campaign with Carrie Underwood. The songstress’s new single “All-American Girl” provides the background music for the clip that features Underwood looking fresh-faced and effortless compared to the glam girl we’re used to seeing on stage. As she explained, “When I’m on stage, I see gorgeous girls of all ages who embody that all-American spirit, so I thought it was so cool that ‘All-American Girl’ is featured, because that’s what we are. Everybody has something about them that is absolutely gorgeous, but sometimes it’s nice to have a little help to bring that all out.” [InStyle]

It’s time to celebrate, beauty buff. Sephora partnered with NARS for special Beauty Insider birthday gifts for all of its Beauty Insiders. Beauty Insiders and VIBs can snap up a Happy Birthday One Year Bolder duo, which includes the brand’s Velvet Matte Lip Pencil in Cruella and the Satin Lip Pencil in Rikugien. VIB Rouge Members get a little more with the addition of NARS’ Larger Than Life Long-Wear Eyeliner in Via Veneto. If you’re not into the lippies, you can choose the Peter Thomas Roth Skincare Duo with the Anti-Aging Cleansing Gel and Cucumber gel Mask instead. One year older, one year bolder and more beautiful! [Glam Inbox]

Illamasqua’s ringing the New Year with more glitz. No, they're not late; the brand will release a new Pure Pigment to celebrate the Chinese New Year called Fortune. The hue is a decadent gold with a rich shimmer that will be available on February 1. We know this gorgeous tone will turn up any eye look you craft for the celebration. [Glam Inbox]