Beauty Buzz: Luma Grothe is L’Oréal Paris’s Latest Lovely, Willow Smith to Try Out Lush Locs, and Dolce & Gabbana Pucker Up

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Brazilian beauty Luma Grothe is the latest leggy lady to join the L’Oréal Paris family, following in the footsteps of mega models like Karlie Kloss, Barbara Palvin, Liya Kedebe, and many more. While there’s no word yet on what makeup musts she’ll front for print and TV, she’s sure to stun. As she said, “To me, ‘Because you’re worth it’ is even more than a legendary slogan I grew up with. It’s a motto that continues to resonate in my generation. [WWD]

Willow Smith has become a coif chameleon since she started whipping her hair back and forth, and she’s trying out even more natural looks. Sporting a TWA in the latest issue of CR FashionBook, she opened up to the glossy about getting more in touch with her self, starting with her strands. “I just want to have dreads. I want to embrace my full self, as natural as I can be,” she said. Since she’s already rocked a faux set, the look would blend seamlessly with her shapeshifting aesthetic. [Refinery 29]

The uber femininity didn’t stop on the Dolce & Gabbana runway, as the design duo has unveiled the campaign for its first matte lipstick line. In rich reds ranging from Fire to Dolce Jealous, Mert & Marcus captured the Sicilian allure with a pair of models punching up their pouts before a romantic rendezvous with their beaus for the print campaign. Looks like bold lips are making a big comeback this year! [Fashion Gone Rogue]

While we’re all on the journey for the perfect mascara, those whose lashes need some lift can look to the salon for inspiration. Benefit’s new Roller Lash Mascara uses it patent-pending hook ‘n’ roll brush to grab each follicle to separate, lift, and curl for an eye-opening look that lasts for up to 12 hours. With all of the wear, the makeup must nourishes with a blend of Provitamin B5 and Serine to ensure your lashes stay lush. [Glam Inbox]

If you’re over the broody, moody hues of winter, Sunday Time Style is adding a serious splash of color to get your psyched for spring. Guinevere Van Seenus graces the mag to show off the upcoming Apple Watch, but it’s not the star of the spread. The model pairs the look with dramatic face paint in bold bright hues which, of course, look like the face of the watch. While looks are meant for everyday wear, you can bet a beauty guru will add their own twist to this artistic array. [Fashion Gone Rogue]