Bebe Steps it Up in the Shoe Department


Bebe wants you to know that they take shoes seriously.

“We are going back after footwear in a strong way—expanding the assortment, the breadth of product and covering all the different categories, from pumps and party shoes to sandals and boots,” Bebe’s new CEO Steve Birkhold told Women’s Wear Daily. “We really want to make sure we deliver on our promise of sexy across the board.”

The new shoes will still be priced in the $98 to $248 price range but will only be available exclusively on Bebe's website and in its 200-plus brick-and-mortar locations in 22 countries.

The brand is in the midst of an overhaul where the new collection’s aesthetic is aligns with the brand’s nightlife centric motto “9 p.m. to 5 a.m.” “We are creating a brand image that is built on what we do best,” said Bebe’s Senior Vice President of Marketing, Keith Keegan. “We want our brand perception to be that Bebe is best at sexy. Simple as that.”

…Sounds like they are putting the right foot forward.