Betty Boop Goes Street
We’ve been talking about the tiny fashionista an awful lot lately, lest we forget the original animated object of ardor, Ms. Betty Boop. The now octogenarian and her team of handlers have teamed up with Los Angeles-based streetwear specialists Joyrich and King Features, Women’s Wear Daily report.
“We decided to pursue a collaboration with the iconic Betty Boop to further embrace the colorful and fun aesthetic of Joyrich with vintage flare,” Joyrich creative director David Melgar told the trade. “We incorporated the classic cartoon character into new streetwear styles to create a blend of classic iconography with a modern fit.
The 19-piece collection consists of T-shirts, hoodies, jackets, dresses, bags, hats, and more, all priced from $60 to $250. The collection launches today in 7 stores including Patricia Field in New York and Wish in Atlanta and online at Nasty Gal and Dolls Kill.