With mere weeks before the scent hits shelves, the diamond-skinned songstress has just released a new video for Rise. In it Bey channels her inner goddess, in a pair of Tom Ford gilded gladiator boots no less, rising out of a cloud of shimmering bronze dust and whipping her mermaid waves along the way. Jake Nava, who also directed her Pepsi commercial for the Super Bowl, was once again behind the lens. “You can let yourself disappear or you can stir things up,” she says in the clip. “Never settle; shake things loose. Embrace the elements because from now on you will always rise.”
Wise words to live by, no?
Check out the video below: