Birchbox Pops Up For New York Fashion Week

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Plenty of unexpected things pop up during Fashion Week, so we’ve prepared for any divergent event that might rock our fashion world (a broken heel, location mix-ups, celebrity hoopla, etc.). But one event we know is popping up for sure is Birchbox Local – and we’re not going to let it pass us by. This beauty buff’s haven will feature services like makeup touchups, manis and a “Build Your Own Birchbox” experience. And where brands like Kérastase, Ruffian, Smashbox, and Benefit are involved, we want to be, too.

The space will pop-up at 459 West 15th Street and is open to the public September 12-16th (Th: 10AM-6PM; F: 10AM-8PM; Sat: 10AM-9PM; Sun: 10AM-8PM; M: 10AM-8PM). Customers can book appointments by visiting where reservations will be secured for $15. That goes towards a $15 voucher that will be redeemable toward a Build Your Own Birchbox or full-size retail product. With two stories of Birchbox beauty, this is the perfect opportunity to get in on New York Fashion Week, and re-stock on your favorite products while you’re at it.