Body Con at Comic Con? Forever 21 Joins Forces with Marvel
It’s like music to my inner comic book geek’s ears, and I’m dancing in my seat! Just in time for Comic Con, Forever 21 has created a capsule collection in collaboration with Marvel’s mightiest heroes.
Avengers like Iron Man, Thor, the Hulk, Captain America, and Spider-Man (yes, Spidey is a part of the team) will join the X-Men in a series of t-shirts, leggings, body suits, and accessories that will be front and center at 450 stores nationwide for the back-to-school season.
Thanks to Marvel’s slew of superhero movies over the years, the comic book characters have permeated pop culture beyond the fan boys and girls. “We’ve had the superheroes on the floor and, in the last few seasons, they have done increasingly well,” Betsy Zanjani, senior vice president of design product at Forever 21, explained to Women’s Wear Daily. “The excitement is really in the nontraditional styles like body-con, all-over printed comic strip leggings and cotton Lycra crop tops. We are offering something a little bit different.”