Buzz Alert: Universal Orlando Resorts Is Expanding Its Wizardly Harry Potter Experience
Just because the Harry Potter saga has ended (tear!), doesn’t mean the fun has to stop. Universal Orlando Resort is teaming up with Warner Bros. Entertainment to bring new life into the J. K. Rowling narrative in a major way.
The Florida theme park will expand its current Wizarding World of Harry Potter attraction with two new additions: Diagon Alley and London. The fantastical foray will carry the Harry Potter saga from one Universal Orlando amusement park to another, giving fans a new way to experience the tale.
“Our vision is to create two amazing theme park experiences that combine into one complete, magical journey,” said Alice Norsworthy, executive vice president of marketing and sales for the resort.
That bewitching beat will allow park patrons to not only sit in on classes at Hogwarts and meander the magical village of Hogsmeade at the Island of Adventure park, but also drift through a reincarnated Diagon Valley at Universal Studios where a replica of London will also be built. Travel to and fro won’t be an issue either; visitors will be able to make the Hogsmeade-London commute aboard the Hogwarts Express.
“We are continuing the journey and adding an entirely new level of adventure,” said Tom Williams, Chairman of Universal Parks & Resorts. “And we are bringing the same drive, commitment, enthusiasm and innovation to this project as we did to the first.”
With the help of Warner Bros., which financed four Harry Potter films and advised on Universal’s Hogwarts and Hogsmeade themes, the project will transplant fans from a walk in the park to a thrilling journey by 2014. And Harry Potter pioneer Rowling is right on board.
“I'm so pleased that The Wizarding World of Harry Potter has proved so popular to date,” the billionaire said. “I'm sure that the attention to detail in creating the new Diagon Alley area will make this an even better experience.”
Turns out there’s more to Harry’s story, after all.