Calvin Klein Concept’s Super Bowl Commercial Debut
As if Super Bowl XLVII couldn't get any better–um Ravens, '49ers, and Beyoncé, anyone? Calvin Klein, Inc. has just announced that the brand's first commercial to help kick off Calvin Klein Concept, a new offering for men, will debut during the big game this Sunday!
The commercial will feature model Matthew Terry in a 'man versus machine' setup inspired by the seamless technology of the new Calvin Klein Concept line. “We are a brand with a rich advertising legacy and firmly believe in powerful, multi-platform lifestyle advertising to support and grow the brand's image around the world,” said Tom Murry, Calvin Klein, Inc.'s President & CEO.
Calvin Klein, Inc.'s commercial will air towards the end of the first quarter of Super Bowl 47, this Sunday February 3rd, at 6:30 PM and will be the only ad from a fashion designer during the show. We'll be sure to tune in!
Want to see a sneak peek before Sunday? Take a look at the video below: