We know that nothing gets between Brooke Shields and her Calvins, but Calvin Klein is changing its tune. Now the brand wants to know how you style what’s underyour jeans with a new initiative called “My Calvins.”
Kicking off campaign, Calvin Klein tapped Miranda Kerr, Leandra Medine, Chiara Ferragni to show how they style their jeans with the waistband visible, uploaded to Instagram with the hashtag #mycalvins.
The brand’s hope is that you will see Kerr's sexy selfie, Medine’s exposed waistband or Ferragni posing in her Calvin Klein undies and be inspired to reveal your (usually) unmentionables.
Fergie, Lara Stone, Cody Simpson, Poppy Delevingne and Hanneli Mustaparta are also expected to join the campaign—we can’t wait to see what they reveal!