Carla Bruni-Sarkozy is Bulgari’s Crown Jewel


Is there any better compliment than a brand choosing the same person to represent their line two times in a row? Gisele Bündchenknows the feeling, and now, so does Carla Bruni-Sarkozy.

France’s former first lady will front Bulgari’s ad campaign for the second time this Fall.

“Never before did an ad campaign glorify so well Bulgari’s magnificent and contemporary jewelry DNA,” Jean-Christophe Babin, chief executive officer of the company, told Women’s Wear Daily. “The new campaign is a major evolution of [the] current [one] conveying more modernity, luxury and [the] ‘extraordinary masterpieces’ celebration. Carla and Terry [Richardson] did a great job to elevate high jewelry to a new level of desirability and modernity.”

We can see Carla wearing the Bulgari jewelry, watches and accessories in her second stint for the brand when the campaign rolls out in June.