Charlotte Casiraghi Channels Old Hollywood for Gucci’s First Beauty Ads


Gucci's premiere campaign for its upcoming makeup launch has been unveiled.

Charlotte Casiraghi, the fifth in line to the throne of Monaco, channels silver screen sirens in the ads lensed by Mert & Marcus. In one image, she’s seen primping in the back seat of a car. In other shots, we only get glimpses of Casiraghi as she peers into the mirror of her Gucci compact to highlight the brand’s eye, lip, and face products made with help from makeup maestro Pat McGrath.

Casiraghi, who was the face of the brand’s Forever Now initiative, was excited to partner up once again with Gucci’s Creative Director Frida Giannini on the line that was more than four years in the making. “I have really enjoyed my relationship with Frida [Giannini] over these last four years, and I am now excited to work with her again on this signature product,” she said in a statement. See all the stunning shots and the campaign video below.