Charlotte Tilbury’s line of makeup musts exploded as soon as it hit shelves in September, but the biggest blast came from Bergdorf Goodman. Now, a new film takes a look behind the scenes of the big event.
Acclaimed director and artist Antoine stepped behind the camera as the retailer rolled out the red carpet for the makeup master in anticipation of her big boutique debut, complete with beauty-themed windows. The results featured a neon map of the world and Tilbury’s treasures mesmerized passersby with whirling cosmetics on a spinning hypnotizer. David Hoey revealed that it only took a month and a half of planning before the beauty concept was brought to life. “Putting together a window is like theater; these are like little stages,” he said. “There’s theater and magic and lighting and storytelling, and all that goes on in these small spaces.”
But that was almost eclipsed by appearances from Hamish Bowles, Olivia Palermo, and even Naomi Campbell, who turned out for the opening of Tilbury’s boutique within the store. Each guest made his/her way over to the makeup master as Tilbury met with fans who couldn’t wait to test-drive the products and snag those old Hollywood inspired beauty secrets. As Tilbury explains in the clip, “What I’ve done is take a lot of old secrets…so what I’ve really done is really dial that down for ease, really giving that world and that magic to everyone.”
Haven’t seen the video? Check it out below: