Vitaminwater is taking its partnership with the CFDA to the next level with the launch of an exclsuive t-shirt collection designed by some of the industry's rising stars. Derek Lam, Rag & Bone, Vena Cava, Chris Benz, Shipley & Halmos, and Richard Chai have all created unique t-shirts inspired by Vitaminwater's colors. Though the final collection won't be revealed or sold until September, we got a hold of Benz's sketch, which features a boat sailing into the sunset.
The beverage brand also launched a national design competition as part of the color collection program, which encouraged aspiring designers to submit their own shirt designs. The winner's creation will be sold alongside the CFDA members' tees. Finalists will be announced at the end of the summer.