Chris March and Target Have ‘Big Fun’ In Store for Halloween



Though we’re in the midst of the Fashion Week madness, my mind is already dreaming of Halloween. Thankfully, Target has got me covered as the retailer has partnered with costumer extraordinaire and Project Runway alum, Chris March for a line of larger-than-life wigs.

The “Big Fun” Halloween Limited Edition Wig Collection features show-stopping styles like Geisha, Greaser, Starlet, Witch, Medusa, Monster Bride, Mohawk and Afro – all for $20 or less. “I’ve been designing costumes and wigs for more than 20 years and my new collection with Target is so beyond my wildest dreams we couldn't call it anything but ‘Big Fun,’” March said. “The wigs are inspired by fun and iconic characters and will help everyone create unforgettable Halloween costumes.”

The wigs are just the beginning, as Target will have a large selection of costumes and accessories for children and adults so everyone can get into the spirit of the spooky season. Best of all, you can double your shopping spree as the collection is slated to hit shelves September 15th, the same day the 3.1 Phillip Lim for Target collaboration arrives!

I had the opportunity to test-drive one of the looks with help from March himself and makeup artist Dale Johnson to transform me into a demure geisha. You can check out the process here. Let me know what you think of the look and which wig you plan to snatch for Halloween!