CoverGirl Becomes the Cosmetic of Choice at the Captiol
Things are heating up in the Capitol, and it’s not because of Katniss Everdeen. CoverGirl is catching fire!
The beauty brand just announced its partnership with The Hunger Games: Catching Fire for a first-of-its-kind creative campaign. Inspired by the highly anticipated sequel, CoverGirl created a limited edition Capitol Collection of cosmetics that will be released later this year. CoverGirl was on hand behind the scenes to create the film’s luxurious, high couture looks that flood the Capitol’s splendor, some of which we’ve seen in the promotional images from the upcoming film. And to celebrate, both the studio and the beauty brand are set to toast to their partnership at a Cannes Film Festival Gala this weekend.
“We are excited to announce CoverGirl as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like CoverGirl to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”
With the huge success of the first film’s collaboration with China Glaze, we expect nothing but a beautiful collection offers amazing results!