Cusp Is a Little Bit Rock ‘n’ Roll


Neiman Marcus’s department for the younger, cooler set, Cusp, has just launched its very first advertising campaign that celebrates music and those who make it.

ZZ Ward, Natalie Bergman of Wilde Belle and Noelle Scaggs of Fritz and The Tantrums are featured in the new ads wearing the likes of Rag & Bone, Vince, Alexander Wang, and Robert Rodriguez, Women's Wear Daily reports. The campaign also entails in-store performances that will start on Wednesday, September 25th with Ward and Belle playing at the department store locations in Coral Gables, Fla., and Dallas’ NorthPark Center.

Every Neiman Marcus store nationwide will host their own performance with DJs, informal modeling, stylists, and bloggers. To get customers into a rock 'n' roll state of mind, the high-end retailer will offer a mesh chain-link necklace with any regular-priced $300 purchase, plus $50 off any purchase of $500 or more.

Neiman Marcus really knows how to stay on the cusp of what’s cool, wouldn’t you say?!