After a four-year hiatus from her intimates line at Kohl’s, Daisy Fuentes is in talks to relaunch her lingerie collection.
“I think to refresh everything starting with intimate apparel is a great way to celebrate my 10-year partnership with Kohl’s,” Fuentes told Women’s Wear Daily. “I don’t have intimate apparel with Kohl’s right now, but I’m looking to hang on to what works and to make this a stronger category. Ideally, I would love to keep everything in-house at Kohl’s. It just makes sense. We work on a handshake. Ten years ago, I was their first fashion brand and Kohl’s was also a very young company. We’ve grown together.”
Ideally, the partnership would include push-up bras, a T-shirt plunge bra and a lace-over-lace balconette bra in traditional sizing with petite and plus offerings to follow. Everything, Fuentes stressed, will be affordable. “I don’t want a woman to have to choose between a mortgage and a handbag [or a bra], she said.
“As you refresh your wardrobe, you refresh your bras and panties. I feel a lot of us are not paying attention to the intimate apparel we wear under our clothes. What you wear underneath makes you feel very feminine or sloppy — there’s never a reason for a woman to look sloppy,” said Fuentes.