Day in the Life: Noemi Grupenmager, Founder of Uni K Wax Centers

Publish date:

Noemi Grupenmager has always had an entrepreneurial spirit. Though she strengthened her business savvy in the printing industry, she became beauty groundbreaker in 1993 when she opened the first center devoted to just waxing, Uni K Wax Centers. Using her own proprietary wax, her business flourished with dozens of locations throughout the U.S. and simultaneously created a new concept of bodycare that has become mainstream. Glam caught up with the waxing expert to share a few details from a typical day, including finding her center on the beach, scoping out new center locations, and spending time with her family.

5:30 AM

I wake up at my Miami Beach apartment which overlooks the ocean in Sunny Isles Beach, FL. Then I head to the kitchen to make a fresh brew of tea, topped with fresh grated ginger and lemon.

6:00 AM

Over a hot brew and the picturesque view, I check emails which arrived overnight and reply.

7:30 AM

Call the grandchildren who are planning to sleep over on the weekend.

7:45 AM

In order to be a strong and peaceful leader, I start the day with Nicole Ruiz Falco, yoga therapist, Lululemon Ambassador and founder of She combines strengthening poses, like warrior 2, and relaxing 3-part breathing mediation for a refreshed mind and a positive outlook on a new day.

9:00 AM

Return home and get ready for the office.

10:00 AM

I arrive at the office.

10:30 AM

After greeting the staff and receiving an update and messages, I begin my day with urgent staff appointments. The task list for the day includes meeting to discuss the new office, new product for the retail centers, lunch with a New York franchisee, and inspecting a Center.

12:00 PM

I have a staff meeting with the Architectural Project Manager to discuss new office move and design requirements, as well as a new center layout.

12:30 PM

I attend a meeting with the Distribution Manager and the Director of Marketing to discuss the launch of a new tweezer range to complement the eyebrow waxing services in the Uni K Wax Centers.

1:30 PM

I then head out to lunch with the franchisees, discussing the under construction location of 155 55th Street in Manhattan, NY. Lunch was a Carpaccio at Bal Harbour Shops.

2:00 PM

Upon returning to the office, I have a meeting with the Legal Compliance Manager, Vice President of Finance, and the Vice President of Operations to discuss a new corporate Center opening.

2:30 PM

Visit to the North Miami Uni K Wax Center to inspect operations.

3:00 PM

I head up a full staff meeting on corporate direction for the upcoming quarter.

4:00 PM

I then attend a staff meeting to discuss the budget for moving to the new offices with the Project Manager and the Vice President of Finance.

5:00 PM

I meet with a potential franchisee as well as other key staff members.

5:30 PM

I leave for the day and call the Aventura Center to meet with the Director of Waxer Training to discuss the next training schedule and a new product in the research department to further enhance the customer’s waxing experience.

7:00 PM

I open my apartment door to my daughters and grandchildren who are joining me for dinner.