Theresa Krier understands backstage chaos behind the scenes at New York Fashion Week. After working with beauty brands to primp models for the runway, she noticed the leggy ladies seemed sleepy but still skipped the sodas to save themselves from bloat. The observation prompted the entrepreneur to seek out a better option with premium-grade, couture teas. Big T NYC took over Tracy Reese's show in February to keep models and editors alike hydrated and hyped for the show. Glam caught up with Krier post-NYFW to see what she and the brand have brewing:
My alarm goes off. And then I press snooze at least 2 times. I know it’s not ideal for quality sleep, but it just feels so good knowing that I get to sleep for a little bit longer.
Make Big T NYC Unexpected Fling organic green tea… it takes about 4 minutes to steep after I’ve boiled the water so I use that time to grab my journal and find a cozy place in my living room that’s full of sunlight. Then I sip on my tea and write in my journal. I like this part of my day a lot… I’ve been keeping a journal since I was 9 years old. I write about whatever is on my mind… both personal and professional (since, as an entrepreneur, they’re so intertwined anyways). I also include something I’m grateful for. It helps set a positive tone for the day ahead.
I have a pop-up tea bar later in the day, so need to be ultra productive during the day in order to accomplish everything else that needs to get done. I start by checking emails while eating a light breakfast: whole grain cereal with almond milk topped with organic raspberries. Then I map out the day into blocks of time, working on 3-4 major areas of the business each day. Today is innovation, supply chain, account management, and the pop-up tea bar.
Head to yoga. I go to Yogamaya because I love my teacher Julie. Yoga feels like a mini massage while increasing my flexibility and overall strength.
Get home, shower, lather myself in moisturizer (hair and body! I can’t get enough) and get ready for the rest of the day.
Start working on new products…can’t reveal too much about it, but there are several things in the works, and they’re amazing!
Lunch meeting with an entrepreneur friend at Markt. As a start-up entrepreneur, it’s nice to swap stories and learnings with people have been through or are going through similar experiences.
Work on the operations part of the business. Admittedly, not my favorite part, but it’s critical to keep the tea made, packaged, and shipped to customers!
Meet with one of our accounts to go over Big T NYC sales and plan for the launch of our summer teas: Cold Brew Couture Tea! We do a taste-test, and they love the Tell-Tale Glow white bold brewed tea– it’s mellow and smooth and packed with beauty-boosting antioxidants. So many exciting plans...it makes me want summer to start NOW!
Meet with my intern and barista to prep for our pop-up couture tea bar tonight. We make sure everything is packed up and start making the tea so that it’s fresh for the event. They have both been with Big T NYC for a while, so they know the drill. We have a great dynamic and work really seamlessly together.
Arrive at the venue, quickly set up. Each person knows exactly what to do. One person sets up the space, while the other one makes sure that the tea is perfectly steeped, and starts pouring tea for guests.
Event is in full swing! I love talking with everyone at the event & introducing them to what will become their new favorite tea ☺ We have shots of tea for people to try the different flavors and then we make them a full cup of their favorite. It’s so fun seeing people’s expression when they try it for the first time.
Event is finished! Pack up everything and head out.
Grab a late dinner & drinks with friends. It’s important to me that I make time to have a social life besides work. It keeps me sane! And ultimately more happy and productive.
Get home and work a bit more. I’m really a night owl, so this is when most of my creativity and long term strategic planning happens.
Climb into bed and fall asleep almost instantaneously.
Images courtesy of Big T NYC and Fashion/Style/Beauty