Demi Moore is the New Face of Ann Taylor

We're hot on the campaign trail and the latest style scoop comes courtesy of Ann Taylor. The brand has announced that well preserved actress Demi Moore is the face of the the Ann Taylor Fall 2011 advertising campaign. The ads, which were shot atop Rochefellar Center Gardens in NYC by famed fashion photographer Patrick Demarchelier, will debut in the September magazines. Moore, who tends to favor a timeless sophisticated and sexy aesthetic, looks right at home in the retailer's wares.

“Demi is a true inspiration for modern women today, managing to balance her demanding career and her family life, while doing so much to create positive change and give back,” said Christine Beauchamp, brand president of Ann Taylor. “She is a wonderful role model, living an incredibly full, multi-faceted life with poise, passion, and remarkable style.”

Moore replaces Katie Holmes, who appeared in the Spring 2011 campaign. “I am delighted to collaborate with Ann Taylor,” said Moore. “It is the quintessential American brand for modern working women, and is a company of women, for women. They really understand what women need today to be confident and successful.”