Diet Coke’s Got Your Back!


Back in May,Rebecca Minkoffpartnered with Taylor Swift and Diet Coke to find the next big T-shirt designer. Those who wished to be considered submitted a design that, if picked, would be sold in Target starting September 1st—among other prizes likes $10,000 cash and a trip to meet Swift at a concert stop in Nashville, Tenn., on her red tour this September.

Congrats are in order because we have a winner! Designer Julianna Bass from Brooklyn, New York was inspired by trust. “Who can you count on? Who can you lean on to be steadfast and supportive? Diet Coke? Why certainly.”

If we’ll look as good as the girl on this t-shirt drinking Diet Coke, then consider it a done deal!