Diet Pepsi Trims the Fat in Time for Fashion Week

Like many fashion insiders, Diet Pepsi is sporting a svelte new look and is ready to show it off at fashion week. The new can is taller, thinner and sassier. Though Diet Pepsi's new Skinny Can won't be available for consumer 'til March, it will make its debut during the Fall 2011 shows at Lincoln Center. To make the launch all the cheekier, the brand is collaborating with Simon Doonan on an art installation, which will be unveiled on February 11th at the Diet Pepsi Style Studio located at 352 West Broadway in Soho. Additionally Diet Pepsi will be sponsoring Betsey Johnson's show and Charlotte Ronson has designed an exclusive t-shirt inspired by Diet Pepsi that she will give to lucky guests at her show and after party. And for our part, we're just excited that a chic jolt of caffeine will be available in the tents to keep us going!