DKNY Endorses an App That Answers “Where’d You Get That?”



DKNY is cosigning an exciting new app that helps shoppers hunt for covetable finds.

On a bright sunny morning, ladies who love both tech and fashion convened at DKNY’s New York City flagship to preview Awear Solutions. Armed with smartphones in hand, Glam joined in on an Easter egg hunt, where, in this case, the festive finds were items from the beautiful DKNY Spring 2014 collection. That’s where Awear Solutions came in to play.

The app helps to answer the age-old question: “where'd you get that?” in a handy, mobile way. Awear provides a unique platform that’s capable of identifying apparel using encrypted information transmitted from up to 30 feet away. Fashionistas will be able to scan any covetable item in their sight and receive immediate information on the nearest location to make a purchase on-the-go. In the case of the Easter egg hunt, it helped us nab colorblock wedges and a summery skirt; so we can attest to its greatness.

So the next time you see a street starlet come yor way, no need to make awkward small talk, Awear’s got you covered.

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