DKNY Taps Rita Ora To Spritz Its Newest Scent


Rita Ora's a Material Girl with an Empire State of Mind, and now she’ll boast the scent of the Big Apple.

After becoming the face of DKNY’s Spring 2014 collection, the brand tapped the songstress again, but this time it's to front its upcoming scent. Though the brand declined to confirm, Women’s Wear Daily reports that Ora was spotted on Monday shooting along Seventh Avenue with Francesco Carrozzini for the new fragrance that will be announced next fall. And by the looks of the heart-shaped bottle, it seems it will be an olfactory ode to the city itself.

The news comes on the heels of her role in Fifty Shades of Grey as well as her first beauty campaign with Rimmel London. If 2013 was any indication, 2014 is looking to be even bigger for Ora!