DknyPRGirl, The Book

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DknyPRGirl, aka Donna Karan International senior vice president of global communications Aliza Licht, is making her latest mark offline.

The publicist, perhaps best known for her social media prowess, is taking what she’s learned over the course of her career to write a book. Leave Your Mark is a 288-page “mentorship” that is divided into four sections: “Land Your Dream Job,” “Kill It in Your Career,” “Rock Social Media,” and “Creating the Brand of You,” plus a foreword by boss lady Donna Karan.

The book doesn’t come out until May (it’s available for preorder now on barnesandnoble.com and Amazon.co.uk) but Licht revealed the cover to WWD. It features a coffee cup adorned with her signature red lipstick. “The coffee cup exemplifies work—the working person,” she says. “Every day of my life, I look down at my cup and there [are] red lips on it. If there is an icon that represents me, that would be it.”